Silver Lining Among the Dark Clouds – The Future of Business

As we continue to battle against numerous opposing entities every day, it becomes a struggle for us in our everyday lives. In the past, we witnessed plagues, recession, and terrorism and are in a constant state of unrest today.

Now, if we look ahead towards the future, we can’t afford to be hit with an apocalypse. Let’s not erase its possibilities, though! In reality, an apocalypse hits where the government asks the citizens to remain behind closed doors; could be on the cards. However, the real question is, what can we do if it happens? Or how can the “already depleted” economic infrastructure void a disaster? 

These questions are the sentiments that may seem farfetched to many, but the situation may prove otherwise. On top of that, businesses have to deal with such scenarios daily. So, managing big or small companies in the wake of an apocalypse is part of the game. So, the question is, can they do it? Let’s find out! 

Understanding Businesses in Today’s Difficult World

Running a business in today’s fast-paced world is like an uphill climb. With enterprises already taking the high road in drastically changing their organisational structure, the margin of error is negligible. Not to mention the changing demands of consumers, which make business owners rethink their strategies consistently. 

Now, how much turbulence these business owners will face if an apocalypse occurs? Looking at it objectively, they may have to redo all their short and long-term goals. Not to mention that their employees would have to adjust their working conditions accordingly. Thus, paving the way for the idea of remotely managing their tasks. 

As business owners, what should be the next course of action? Experts believe that the most important resources they have are their workers. They must be appreciated and provided with the opportunity to own their positions. Moreover, there are ample learning opportunities for business owners during an apocalypse, on which they must capitalise. 

Amidst those learning opportunities are the chances to grow into something bigger. For instance, the Economic Crisis of 2007 – 2008 was the most severe financial disaster that Great Britain faced in its history. The impact of the crisis resulted in the most significant recession ever seen after the Second World War. 

Although it took 18 months for the UK to end their recession period, the results were fruitful. For instance, after the economic crisis, the country witnessed a 300% growth in the stock market in the next ten years of its business. That’s how you capitalise after an apocalypse. 

Business Culture of Tomorrow 

We highlighted the importance of the workforce during a crisis. However, let’s ask ourselves, are we creating the right organisational culture? A good organisational culture is what makes employees stay in an organisation. On the other hand, with a global apocalypse in the frame, the work experience may differ significantly. 

Of course, there will remain a certain level of uncertainty and constant fear under an apocalyptic disaster; but it’s important to stay level-headed. As employers, they must also adopt a forward-thinking approach to ensure that their organisational culture remains intact. After all, the times will be unprecedented, and the best countermeasures are to provide a flexible working environment. 

With a culture of clarity and care, the employees will be able to work calmly. Remember, your workers make all the differences in the world. Be it in the form of superb in-house performances or high sales results, the goal is to move forward at all times. 

Another area which employers must cater to is the reiteration of organisational values. In other words, your workers will be working remotely for an uncertain period; so, they could forget the core organisational values. To prevent this scenario from ever to happen, it’s wise that your workers get reminded of these values, positively. 

There are countless ways to reignite the organisational motivation in your people during their lockdown at homes. From organising virtual awards to presenting them with bonuses, these small (but necessary) measures can do wonders for your organisation. 

Revamping your Business Lifestyle 

The reason why Great Britain came out against all odds and got back on their feet after the financial crisis is innovation. In other words, if you’re stuck in an apocalypse, to thrive in the post-apocalyptic era, you need to think differently. 

The best course of action for business owners is to reimagine their business models; as they recover from the crisis. It is the moment not to get lost but to up the game in the quest for business glory. In her book, “The Glass Castle,” Jeanette Walls said, “Sometimes you need a little crisis to get your adrenaline flowing and help you realise your potential.” The goal is to confront all these challenges and use them to excel as a business. 


How a business could flourish in the wake of an apocalypse, and a lot more remains to be said. Similar to the uncertainty of the UK’s financial crisis, a potential global apocalypse still holds mystery for the world. Nonetheless, we must prepare for the future. Business owners must learn that they aren’t building a brand but nurturing a community. Only then, they’ll be able to thrive; even, during an apocalypse. 

In the past few years of observing businesses and people, I believe that the world is in a transitional phase. Now, as individuals, what do we must do to survive in this apocalypse? The step-by-step guide to achieving glory from struggle is available at length in my book, “_______.” Let’s not forget the famous quote of Vince Lombardi, “Winners never quit, and quitters never win!” That’s the way you play the game! 

Inspire, Innovate, Excel – Let’s make the most out of an apocalypse. Drop me an email at and learn more about the book or my take on life!

About the Author:

Lucas Verneuil hails from the Caribbean and currently lives in London, UK. He was born in February 1995 and graduated with The General Certificate of Secondary Education (GCSE).

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