They will unquestionably build this legacy, as they are constantly working to revolutionize the dental industry, taking the profession to heights few could even dream of.
Spouses and business partners, Nguyen and Jeal co-founded Smile Co, a leading dental practice and consulting group, Dental Authority Marketing. They have acquired, grown, and transformed multiple dental practices, driving improvements in operations, marketing, communications, and culture.
Nguyen and Jeal built reputations as two of the highest touted dentists in Manitoba. However, their greatest achievements may be in the world of entrepreneurship.
They have grown their company since the day they started it, never settling for average, while relentlessly striving for improvement.
Nguyen and Jeal believe a good use of delegation is key to growing a business.
“Leveraging the time and skills of other people is key,” they said. “When each person is working in their own area of skill and strength, growing a business is more predictable.”
Proper delegation can only be used efficiently if a business has a good team in place and Nguyen and Jeal are very particular about who they hire.
“Hiring someone with an internal drive to succeed is the one factor that distinguishes good prospective employees from those who should never be hired,” said the entrepreneurial duo.
Nguyen and Jeal recognize most prospective employees are merely concerned with earning a paycheck but have learned to hire people that add real value to their team.
“Everyone looking for a job has to think in terms of how they can contribute and be more valuable. This mindset of giving value for money quickly allows an employer to separate the cream from the milk,” said Nguyen and Jeal.
The entrepreneurial couple urges all new entrepreneurs to do whatever it takes to distinguish themselves in their respective marketplace. Nguyen and Jeal distinguish themselves by establishing a close rapport with their clients and by sharing their stories of dedication, risk, and perseverance with as big a demographic as possible.
“With hundreds of dentists within a few mile radius it’s important to tell your story,” said Jeal.
Nguyen and Jeal use both traditional and new media channels to amass a local following of patients, which helps them tailor solutions for patient needs.
For Nguyen, communication is key in developing a trusting relationship with her clients.
“Possessing the ability to convey ideas in a simple way really sets us apart from others close to home and makes us a magnet for both patients seeking real solutions and other dentists looking for a communication strategy to help more people,” said Nguyen.
While they strive to make all their clients happy, Nguyen and Jeal don’t work with everyone who walks through the door. They remind entrepreneurs to carefully select who they choose to do business with.
“Some small number of people are always their own worst enemy and cannot fix their business until they first fix themselves and develop the right mindset,” said the business-minded couple.
The two made a commitment years ago to only work with happy people, which can be easier said than done. However, the decision has paid off mightily.
“We live and die in business based on client and patient selection,” says Jeal.
New entrepreneurs can learn a great deal from Nguyen and Jeal. Their ability to devote blood, sweat, and tears into their business has continuously set them apart from the competition.