Influencer Jessie Sims knows a thing or two about utilizing social media to its full potential and with good reason. An influencer’s greatest tool is social media. It’s where they’re able to get creative, connect with new people, and seek business opportunities. Platforms like Instagram and YouTube have managed to stay relevant over the past decade and newcomers like TikTok have blown up in popularity. Through the use of social media, becoming an influencer has become a coveted career path for Gen Z and Millennials with 86% hoping to try it out one day.
You can find Sims keeping up with the latest trends on Instagram, TikTok, and YouTube and won’t be disappointed by her range of posts. With every platform comes a unique way to make content. Experimenting with what each has to offer not only gives you the potential to see what users are interested in, but what works better for you. Sims has found that her love for modeling, video production, and comedy can each be explored through social media while having a blast along the way.
On Instagram, Jessie focuses the majority of her content on modeling, showing off beautiful swimwear and lingerie. Her page emulates her fun-loving lifestyle with picturesque backdrops across California. Because the social media platform primarily focuses on photo sharing, Sims takes advantage of photographers to snap the perfect shots.
“Working with photographers is great, less stress on me to get the shot,” she says
However, if you want to stand out on Instagram it is going to take some work. With Instagram having the largest presence of influencers, Jessie has concluded her top three ways she was able to amass 710k followers so far: consistency, taking advantage of all the platform’s features, and making content that is true to herself. Sims’s authenticity comes across through all of her pages, especially YouTube where she has been able to dabble in longer-form content.
If you’re a fan of prank videos, clothing hauls and vlogs, then Jessie’s YouTube channel is the place for you. Here, the influencer is able to give subscribers a sneak peek into her life with a behind the scenes look of modeling shoots, trips and raves. Apart from that, Sims also has the opportunity to sit down and review online apparel and products, creating a more direct connection with viewers. Some of her most viewed videos include “SHEIN Lingerie Haul” with 1.8 million views and “AMI Club Wear Try-On Haul” with 1.2 million.
If you’re aspiring to be an influencer, trying your hand out at YouTube is a great way to make content that shows your personality and interests. This gives individuals the opportunity to draw
in a niche audience that differs from the followers they may receive on other social media platforms.
“Canon g7x is such a great camera. It’s really light and easy to keep in your bag.
Ring lights are also a must,” Sims shares in her advice to people looking to start a YouTube channel.
On TikTok, Jessie has managed to attract over 2.6 million followers and 28.7 million likes through her hilarious short-form prank and challenge videos. On TikTok, she makes sure to stay up to date with the constantly changing trends and adds in her personal charm.
Over the course of the pandemic, the platform has become a place that welcomes all kinds of genres and communities, giving everyone the chance to go viral. It’s a tool that influencers have been able to use with hopes of directing users to their other social media pages, websites and merchandise shops, while also giving them the opportunity to make branded content. Sims has already had the opportunity to partner with Band Energy, Nebula Horoscope and FabFitFun.
“I think it is important to be relatable and approachable to your audience. I don’t want to feel disconnected from them. I make content for my own entertainment but mainly for them. I want to make people laugh. It is just a lot of fun especially when you get to film with friends and other creators,” Sims says.
With beauty and brains, there’s no limit to what Jessie Sims can create. Her photos and videos have helped her build a following and that she engages through her strategic use of platform features and staying true to herself. She has put in the hard work on social media to build up her personal brand and continues to experiment with new content everyday.