So many people and so many different industries, all these business markets have given rise to many other talented minds that have come forward with their aim to make it big in their respective fields. What can we say for the sweet world of confectionery? Well, it is as sweet as it sounds; however, just like any other business, the confectionery business too needs passionate individuals who can take the necessary action to make it a huge success. One such youngster from Turkey is a determined individual who has gone a step further from many others in the industry as a confectioner; he is İbrahim Halil Uysal.
Different industries need different perspectives to grow a business. It is essential for confectioners and young entrepreneurs to realize that it takes immense love and the drive to excel in the confectionery business as well and innovative marketing strategies are also needed to taste success in the industry. Ibrahim has been working day and night to fulfill all his business goals and has always made it a point to offer items that stand apart from what others offer in the markets of Turkey.
There are a few marketing tips that Ibrahim ‘dishes out’ for other aspiring confectioners for them to grow and make their confectionery business a success.
• Optimize social media platforms: What better than putting across mouth-watering pictures of your confectionery items on Instagram and other online platforms and attracting a lot of eyeballs. Ibrahim believes that social media is something that will catch a lot of attention from all the potential customers or people who truly love all kinds of sweets.
• Go for a human connection: Ibrahim is of the view that while people search for things mainly online, it is important for confectioners to create a bond with them or reach them in a way that makes them feel a special connection. He says confectioners can put across pictures of their sweet savories and also let them know the story behind building the brand. The journey of your brand is what most often connects with people.
• Distribute some of your confectionery: Nothing beats the impact created by word of mouth. The more confectioners distribute their sweet items to people in their towns; the more people would be drawn towards it. Ibrahim says that people new in the business can first distribute some delicious sweets to places like schools and colleges. Kids get the most attracted to bonbons and other sweet items and this proves to be an exceptional promotional activity.
Ibrahim explains that the start of any business is always challenging; however, when you go all out in making those flavorsome sweets and confectioneries, people only remember the rich taste and the quality you offer. This is also the reason why Ibrahim today enjoys an increasing number of customers for whom Ibrahim’s confectioneries have become a favourite in Turkey. Ibrahim in ways more than one inspires the youth to believe in themselves and make all possible efforts to reach success in their endeavours. If you are in Turkey and are craving for finger-licking sweets, Ibrahim’s confectioneries are all that you need.