Entrepreneurship has become extremely topical for India in the past few years, with a plethora of start-ups shaping the traditional corporate landscape. This competitive and dynamic business environment requires a balanced blend of a sustainable growth, coupled with a passion to solve for the larger issues that plague the world. And one man who has managed to get that done is Pranshu Sikka.
Pranshu has always had the urge to try different things – from being a cricketer, to excelling in academia, becoming a top journalist with some of the leading media houses, followed by becoming one of the most sought-after PR professionals in the country. However, he wanted to scale bigger challenges and tread lesser explored paths.
His quest for newer challenges prompted him to start The Pivotals, India’s first multi-stakeholder engagement firm. His undying passion to revolutionize the communications landscape has seen him foster many brands to grow into successful ventures. With a thorough grasp on the knowledge of macro and micro issues, and a vast experience in communications, he is now a driving force that is helping many companies realize their branding goals.
Communications, however, is not his only passion. As an avid foodie, he is also the founder of food delivery chain ‘Be Bhukkad’. The brand has many innovative Indian culinary delights and thousands of satisfied customers to its credit.
However, one thing that sets part his style of entrepreneurship is how he never lets his professional commitments hamper his dedication to give back to the society. Pranshu is a strong supporter of many contemporary issues, and has been actively involved in causes related to women and child empowerment. As a social activist and commentator, he has also been outspoken about various other issues of economic and political significance. In fact, after the abrogation of Article 370, he was particularly focused on finding ways to aid economic growth in Jammu and Kashmir and Ladakh regions. Hence, he co-founded Kashmironomics, a think tank to help chart an economic roadmap for the development of the newly formed Union Territories, and uplift the region’s populace.
Pranshu strongly advocates that as entrepreneurs, the responsibility towards the society does not stop at generating employment. “The goal is to serve and protect the interests of other members of the society who have helped you grow. Giving back to the community is what truly makes a leader,” he says.