There are multiple routes that an entrepreneur takes on their way to success. Their journey is characterized by a combination of struggle and patience. Cameron Farthing is the co-founder of a successful digital marketing agency called The Normal Company. This agency has helped global brands achieve over 7-figures on monthly sales.
Cameron Farthing started his first job as a commercial diver in rural Scotland. When he was 17 years old he lost focus in his studies at school and this led him to perform poorly. He decided to drop out of college to pursue his dreams. He was ambitious to discover his path in life and decided to become a commercial diver. He borrowed a loan of 12,000 pounds from his father to enroll in a training course. The job needed him to constantly be away from home, with 12 hours shifts and this exhausted him. He couldn’t picture himself continuing it further and so he decided to try various other businesses. He started his own Youtube channel and then worked on growing and selling Instagram accounts. After this, he even tried affiliate marketing and reselling sneakers. Then, he came across drop shipping and e-commerce.
Cameron Farthing established an e-commerce store and initiated his drop shipping business. Within the first month of his launch, he was able to earn a profit of 4000 pounds. This led him to believe his experiment had worked and he had indeed discovered his path in life. He altered the business model to include the increase in sales and profits generated. After 10 months of this development, his profits surpassed 6-figures. The profitability and satisfaction he received from his business led him to quit his job as a commercial diver. He expanded his e-commerce business to develop several more stores. These stores promoted the profitability of his business and generated 6-figure profits.
This marked Cameron Farthing’s entrance into the e-commerce and digital marketing industry. He realized he was extremely passionate about digital marketing. He invested the profits from his e-commerce store into working alongside some of the most successful digital marketers in the Industry. These marketers were managing and spending over 7-figures a month on platforms such as Facebook and Instagram. He invested all his time to learn about the leading marketing platforms. He believed he could use his expertise in social media advertisements to assist brands in accelerating their e-commerce growth. This belief laid the foundation for The Normal Company.
The Normal Company was developed by Cameron Farthing and his partner Myles Broom. A combination of their skills and experience led to the establishment of this agency. Cameron Farthing moved to London to pursue his career in the digital marketing industry. The agency is responsible for scaling e-commerce brands using the best digital marketing strategies. They focus on providing profitable growth to their client and help them exceed their previous return on investment. For example, they have taken a well-known watch brand from $70,000 per month to $500,000. Cameron Farthing believes that personal development is vital for your professional development. He reads one book per week and exercises daily.
In a nutshell, learn to become a better version of yourself and find ways to expand your knowledge. Relax your mind and focus on positivity as being an entrepreneur can be challenging.