Use SMS To Improve The ‘Shoppable’ Experience

Today’s marketing landscape calls for the integration of mobile marketing, social media and search engine-friendly content. The omni-channel approach helps customers find their way to your store. 

This year, marketing trends have seen brands developing ‘shoppable’ customer experiences. The strategy is to leverage content across social media, search engines and use mobile-centric platforms to engage customers and drive traffic.

Google’s local search statistics reveal that 88% of American consumers search for local businesses on a mobile device. What’s more, they either call or visit the business within 24 hours. 

Mobile technology has played a central role in helping brands reach and communicate with consumers.  Geolocalization technologies help advertisers understand where users are and where they go most often.

Personalized Marketing 

To stand out from the digital crowd in 2019, your personalized marketing strategy has to be accurate and consistent across your omni-channel arsenal. 

Whilst 90% of US consumers find personalized messaging appealing, 63% of consumers are annoyed by generic and irrelevant advertising blasts. 

With a wealth of data at your fingertips, information such as purchase history, consumer behavior, response rates and more give you the tools to shape marketing campaigns around the needs of individual shoppers. 

Because of its intimate nature, more marketing departments are adopting online SMS messaging. Texting bridges the gap that leaves other channels exposed and delivers results that surpass all other marketing tools.

With open rates of around 98%, text message marketing effectively cuts through the noise that is synonymous with other digital channels. Furthermore, SMS encourages two-way conversation consumers demand. 

US shoppers prefer to speak with brands via text message over other lines of communication because it offers the comfort of a human connection. Today’s customers want to know they are speaking with a real person.

Brands can encourage customers to contact them with questions via SMS by providing a fast-response customer service. For example, retail brands can accommodate questions like, do you have [a product] in [this color]? 

Let your customers know you are there to help and stay true to your word. Depending on the products you sell, why not encourage customers to send pictures of products or style they like and show them similar styles you have in stock. 

SMS Strategies Are Quick and Easy

Text message marketing is a tried and trusted channel for increasing customer engagement, raising brand awareness and driving traffic to both your online store and your physical store. 

Consequently, large brands are increasingly turning to SMS marketing strategies to reach customers. Some of the big hitters include Walmart, Domino’s Pizza, 7-Eleven, Subway, Coca-Cola, Facebook and Nordstrom. 

However, you don’t have to be a household name to take advantage of SMS.  Small businesses are also discovering they convert leads and increase sales faster with SMS than other digital platforms. 

What’s more, text message marketing does not have a learning curve. You already know how to send a text. With a limited number of characters, you don’t spend hours crafting content either. 

Today’s Brands, regardless of size, cannot afford to ignore omni-channel marketing. SMS is often the overlooked link that bridges the gap other digital marketing channels leave wide open.

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