The fashion industry has consistently been a very competitive sector, where more and more companies keep cropping up. But simultaneously, not many brands survive for the long term; they start incurring heavy losses & then before you know it, “Abandon Ship” is yelled by its owners. The difference between a failed business venture & a successful business venture is what different you could do from the existing competition. Bringing something unique to the table always helps create a distinctive brand, and the same applies to the clothing apparel industry. Creating a unique brand requires out of box thinking & courageous attitude, and a fashion entrepreneur possesses that, he is Jorge Arana Molina. He is the founder of a clothing brand called CHAOS FOR ALL and has witnessed huge success by using innovative ideas, creative marketing skills, and unique product quality.
CHAOS FOR ALL is a concept brand, the one which is driven with an ideology. It is a brand that is focused on sustainable clothing, which helps them further their ideology of being inclusive of all the races, religions, genders, sexualities, etc.
The apparel brand was founded in the year 2016, CHAOS FOR ALL aspires to enlighten and educate people, and hope to unify & create acceptance among people of all socioeconomic strata. The brand wishes to inspire free-thinking, and help people break their shackles which are holding them back. With this highly outstanding thought, the brand was started by Jorge, who left his family business behind to take the road of philanthropy.
Huge chunks of the brand’s earnings are used for the society’s development. They began ‘Love On The Streets’ – that provided meals for 60,000 homeless people and keep organizing such charity events. The brand’s staggering growth is also due to Jorge’s honesty in his ideology; he gives priority to social causes rather than money.
Jorge believes that even in 2020, there is inequality, discrimination, & rejection of different humans, and their choices. Coming up with a clothing brand that is environment-friendly, Jorge said that to fulfill his social causes, he will need to reach out to more people, and quality, sustainable clothing brand was sure to go the distance.
CHAOS FOR ALL exposes, embraces, and expresses the paradox, that is chaos, to enlighten the ones who are still pegged down by their sexuality, religion, race, or anything & anyone.