Local search engine optimization is very important for small businesses with locations such as store or offices. The potential customers of small businesses are searching for the products and services with their smartphones. It has become necessary to know whether the customers select a business or its competitors.
To beat the competition and attract potential customers, small businesses are providing great products and services. Additionally, they are relying on local SEO to know whether potential customers step into their business or not.
In the local marketing space and text-based marketing, there are some local SEO trends that are evolving. Google is providing massive opportunities to optimize a local business’ site for local search engine traffic.
Google My Business and Google Maps are providing local customers with guidance and directions to reach the perfect local products and service providers. The local businesses are tiring every possible way to make their listings accurate and up to date with Google My Business and Google Maps. They are uploading photos and information about location, phone number, working hours and other details about their business.
Voice search is growing largely due to many voice assistants such as Alexa and Siri. People are comfortably talking about services rather than typing keywords on the search box. After feeling the emergence of voice search, the local businesses are also looking up for companies like Naples marketing firm for voice search SEO. Voice search is proving to be the most common type of search because it is easy and more convenient to draw keywords.