Ken Conklin is a 22 year old entrepreneur who has quickly made his way into the spotlight, for he’s been the topic of conversation for many because of what he’s been cooking up in Los Angeles, CA. As the founder of Gravel to Castle Accelerator, a consulting company that focuses on teaching the most effective online marketing strategies, he is constantly teaching at seminars and collaborating with other big players in his space to share his knowledge with those who could benefit from it.
What first started out as an idea for him to make a living working for himself by selling his skillset online as a service has transformed into a true movement for “setting the tone for the next generation” (as Ken calls it). His goal is to share with others how they can become entrepreneurs themselves by creating value in the marketplace and consistently sell it through following his methodology. When you dive into what Ken teaches, you’ll soon discover that he has broken down his process into a pretty easy-to-understand system that essentially anyone can follow.
Today we are going to cover the five “pillars” that Ken says every entrepreneur, successful or just starting out, should dial-in if they want to make massive leaps towards their goals.
1. Create An Irresistible Offer For The Group Of People You Want To Serve
According to Ken, getting crystal clear on exactly what you do and for who is the only way you can make any real progress in business. Until you gain that clarity and make the decision to head into that specific direction, you shouldn’t be focusing on anything else. But once you finally figure that out, your next focus should be to create an offer that people simply cannot resist.
Once you do that, you then have a solid foundation in place that you can begin to build upon.
2. Position Yourself As The #1 Solution For The Problem That You Solve
“Being seen as a true expert is the number one thing you need to focus on if you are trying to make sales,” Ken has shared in the past through his Instagram. Ken’s best piece of advice for doing so is by getting some review videos from a handful of people that you’ve helped, and then making sure that you showcase them everywhere you can.
One strategy that he recommends to those just starting out in business is to offer their services for free to five people, and then once they do a great job, simply ask for a review video that they can use for their marketing. That way once you begin marketing your business, you’ll have much more credibility to your name.
3. Create A Marketing Process That Predictably Fills Up Your Calendar With Sales Conversations
Ken talks about the importance of making sure that you have a marketing system in place that allows you to consistently speak with the people who are looking for your help. A great way to create this is through running advertisements online to a website funnel that collects the contact info of it’s visitors in exchange for some free value. Then you should provide a way for people to schedule a time in your calendar to speak with you over the phone.
“When you’ve delivered a ton of value to somebody for free, they will begin to like you quite a bit. Once they like you, that’s your opportunity to invite them to speak with you,” Ken has stated on a recent Instagram story.
4. Be Ready To Sell To Those Who Need Your Help
Ken believes that it’s ridiculous when people are afraid to sell their own services, for as long as they can provide to assistance to an area of someone’s life or business, they just need to be confident that they are the person who can get the job done.
“The reason it’s so important to make sure that you first get good at what you do is so that you truly can deliver what you promise people when talking to them. If you put in the time and energy to develop value that others need, stop being scared of getting paid for it. You deserve to make money, and the people out there dealing with a problem in their life deserve to get help. End of story,” Ken vented on a recent caption of his.
5. Make Your Life Easier By Creating Systems
Once you’ve gotten good at making sales and keeping your clients happy, your objective needs to be to make the entire process of running your business quite streamlined. When you begin creating S.O.P.s (standard operating procedures), you begin creating the step-by-step process that others can follow to do your job for you. That is when you begin taking the role of a business owner, rather than just being stuck as a technician in the business, which Ken calls being “owned by your business.”
What do you think of Ken’s five pillars for business success? Do you think these make sense? You can get in touch with him by following him on social media @thekenconklin and messaging him any questions that you may have about executing what he’s already helped so many people with (based on the video testimonials that he showcases on his site from previous happy clients of his).