Building a business is an investment of a lifetime – it requires strategy, time, patience, and insight. And once you have founded it, growing it further is an even bigger challenge. Fortunately, in today’s day and age, businesses have a helper – technology. Technology is a boon for entrepreneurs. And no one knows this better than Frank Fourie.
Founder of Millionaire Education Academy, Frank Fourie is a business coach and entrepreneur. Having witnessed the climb and achieved immense success himself, he now guides others along the same path. And the game-changer for him has been harnessing the power of technology. Frank gives out the knowledge of how to scale your business using organic methods through his website and social media. From fitness coaches to social media influencers, Frank’s knowledge has helped many entrepreneurs grow their businesses organically and by leveraging the right tech. From his experience, here’s how Frank believes technology can be harnessed in the best possible ways:
1. Identify your niche
The tools of the virtual and social world have made it easy to find like-minded people. Data analysis can help you identify the target group for your business effectively in a short time.
2. Network
Reaching out to the said target group has never been easier. While cold calling/emailing has a bit of a negative rapport, using it in conjunction with an identified niche is more effective. The core point of business technology is to connect, which should be harnessed to the optimum.
3. Use Artificial Intelligence and other integrations
AI, AR, and VR and the newest and most immersive manifestations of technology to date. Using them correctly can help you connect with your target group more realistically.
4. Use platforms wisely
Different platforms offer different benefits. Having different outbound strategies for platforms like LinkedIn, Facebook, Instagram, etc., can optimize your lead generation and conversion.
Frank Fourie has employed these methods himself. From being a dreamer born in South Africa to a successful entrepreneur and employer, Frank has firsthand witnessed the power of technology. And as good ideas continue to turn into potential great businesses, Frank’s knowledge will help arm entrepreneurs with the tools to grow organically to the zenith of the business world.
Author – Digital Nod