Ely Mova- is a topmodel from Russia, was born in St. Petersburg, at the age of 22 she made a successful career in the modeling business. When she was a girl at the age of 14 was noticed by a scout of a Spanish modeling agency and invited to participate in children’s fashion week, then there were contracts with fashion brands. She has participated in the NY FW, Berlin FW, Milan FW and Paris FW shows. The model worked for the covers of foreign glossy magazines, and also starred in the music videos of the famous singers.
In the interview of our magazine she tells to our readers about her modelling career and her fashion brand ” C.O.B.” which she found together with designer Alya Bitsun in March 2022
1. How was your modeling journey? What motivates you to be a model?
I love modeling since it’s a multifaceted field that lets me express myself any way I like. It’s kind of like acting, only with different roles. There’s a personality to every fashion look, and you have to show it off with courage. I’m able to expand my horizons because of my profession. Thanks to shows and work with designers from different countries — by the age of 22 I managed to visit many corners of the globe!
2. You have also made a successful career in the modeling business in Europe and USA. What are your secrets to success at the age of 22? What difficulties did you go through to get this achievement?
My modeling agency picked me out at the age of 14, my height exceeded 170 cm and I stood out among my peers with my love for extravagant outfits, had my own style of dressing. So I easily passed the casting at the international modeling agency Unikomodels (Barcelona). After participating in children’s shows, I was invited to participate in European fashion weeks, and then worked for several months for American designers, participated in Los Angeles and New York fashion weeks. I am madly in love with what I do: whether it’s posing for the covers of a magazine, working on the catwalk, filming a new collection or shooting in the clips of pop artists: I always prepare for both casting and auditions and work hard on my figure in the gym to to be always in shape and in every shooting I put all my energy and character. When you love your job, burn it and want to succeed in it – employers always feel and appreciate it, no matter how old you are.
3. You have participated in the New York FW, Berlin FW, Milan FW, and Paris Fashion Week shows. Can you tell us one of the most memorable experiences while participating in these shows?
All these fashion shows were just amazing and full of unforgettable emotions: it’s a great and at the same time quite a difficult experience for me as a model, participating in a glamorous race, climb the podium with the best of the best, and everyone looks at you. You feel chosen from a thousand other models, having passed all the castings, selections and fittings. Crazy feeling. I can’t single out any one fashion week, each is good for me in its own way, but in my plans and dreams, participation in Asian fashion shows, I would love to participate in Vietnamese fashion week: your designers are extremely talented and creative, for me it would be a great honor to work with them!
4. What is your fashion style? Name some luxury fashion brands that love? What is special about it and why do you like it so much?
I love freedom in all its manifestations, including clothing. The maximum freedom of self-expression and the physical beauty of the body is my style and clothes only emphasize it, but do not hide it. Not so long ago I started working on creating my own collection, I also put my energy and character into it.
5. In March 2022, You and designer Alya Bitsun founded your brand of fashionable youth clothing “C.O.B.” Please tell us the reason you decide to open the fashion brand? What is your brand philosophy: “To be free and fashion” means?
Nowadays fashion world is free like never before: everyone allowed to express themselves in any ways, there are no strict gender rules you have to follow. So to be free and fashions means to express the personality in any ways anyone prefer, no matter what others say.
6. Your brand is successfully gaining momentum in Russia and abroad and in the near future – the first show of the brand within the framework of the Russian fashion week. Can you reveal some information on your plan in the future?
It’s too early to reveal all the secrets, our brand is still very young and is just taking its first steps into the fashion world, so let’s meet you in a year and I’ll tell you about our success!
My biggest dream is to see the world of freedom and fashion in every street of every city anywhere on our planet. I hope my efforts as a model and brand creator will bring something new and creative to this future world.
Thank you very much for answering our interview questions. We wish you all the best in your personal life as well as your career.