Digital Transformation is how an organization reshapes its functioning to offer improved value to its customers and to all its stakeholders, in the digital era we currently are in.
Broadly, digital transformation revolves around implementing new technologies, new talent, and evolved business processes which collectively work towards reducing errors and increasing productivity, and ultimately leading to cost savings and higher profits.
A study called ‘New State of Smart Manufacturing Study’ by Rockwell Automation, a globally renowned leader in industrial automation and digital transformation technologies, found that over 40% of manufacturers struggle to outpace competitors due to lack of technology and skilled workforce.
Besides, even the organizations that do possess the resources to carry out real digital transformation, end up doing a lackluster job at it, as per Terry White, Associate Chief Analyst at Omdia, a London based research, analysis, and consultancy firm.
The global digital transformation market is expected to grow to $1,009.8 billion by 2025 from $469.8 billion in 2020, at a CAGR of 16.5% during this period (via Globe Newswire). The trend of participating in and leading this race is turning out to be quite compelling for organizations. However, huge spends and efforts require direction and strategy in order to remodel a company’s operations in a way that it actually transforms the value being generated.
Despite the aforementioned patterns, industries are heavily reinforcing investments in digital transformation across the globe. Major portions of digital transformation budgets focus on internal processes, while a holistic strategy is what’s needed for truly differentiating an IT framework — one that would also focus on products and customers.
Doing notable work in this era defined by rapid technological advancements, Sharda Kumari is emerging as a leading figure in the realm of Global Business Technology. Her experience spans diverse sectors such as Tourism & Hospitality, Communications, Banking, and High-Tech.
Organizations with strong and efficient leadership and management are the ones enjoying a higher probability at succeeding in their digital transformation virtues. Especially in the post-pandemic paradigm where business and markets tend to exhibit convoluted characteristics, it becomes all-the-more necessary to maximize the use of technologies like data analysis and cloud computation.
Kumari has made remarkable strides in redefining the industry by introducing innovative ideas in Customer Relationship Management (CRM) and Digital Transformation across multiple sectors. As the driving force behind a multitude of pioneering research papers and publications, she is transforming industry practices at big organizations like Airbnb, Salesforce, Wells Fargo, and Avaya.
Sharda’s extensive work in the field of Information Technology can serve to provide insight as to how digital transformation can be brought about successfully, in practice.
These ideas and insights have informed novel strategies and driven growth across various sectors like healthcare, logistics, and manufacturing. An organization’s areas of focus must include:
Furthermore, her research also investigates the potential of edge computing in optimizing CRM and supply chain management, providing real-time insights and scalable solutions for businesses, which can prove to be instrumental in transforming those departments in an organization.
Being a founding member of the WomenTech Network, Sharda Kumari has been an inspiring mentor for women and underrepresented groups in the technology industry. Her work with ventures supporting Women and Non-binary Tech Talent has been truly exceptional.
Kumari holds esteemed positions on several distinguished executive advisory boards at prominent universities, including the CX Advisory Board at the University of California, Irvine, and has also been a judge at many international awards including the European Search Awards, Cybersecurity World Awards, and The American Business Awards (ABA).
As investments in the digital transformation market are constantly climbing, more and more visionary leaders like Sharda are needed by the IT industry. There is a rigid requirement for applying hands-on practices across industries, so organizations don’t end up spending more money, time, and resources than they save and generate as a product of digital transformation.