Leaving behind the security of a ten-year career in corporate banking is not a decision most people take lightly. For Peterson Herard, however, stepping away from stability was the first step toward discovering a vision that would transform not only his own life but also the lives of those he would go on to mentor and guide.
The Leap into Entrepreneurship
In 2019, Peterson closed the chapter on corporate banking and entered an uncertain world of entrepreneurship. The transition wasn’t seamless — trading structure for ambiguity meant navigating financial risks, self-doubt, and the challenge of finding his true voice outside the corporate framework.
Yet within just one year, he scaled his first digital agency to $30,000 per month. That milestone validated his decision but also opened new questions: How could he expand beyond financial gains to create something that blended impact, clarity, and purpose?
Finding Voice and Vision
Peterson’s entrepreneurial journey was shaped by more than metrics. Mentorship from world-class entrepreneurs like Paul Getter, Jacob Salem, and Dan Henry helped him move past the mindset of “doing all the work” and instead focus on building scalable offers and systems.
Through coaching more than fifty entrepreneurs on high-ticket programs and messaging, Peterson developed a clear philosophy: clarity outweighs hustle, and every story has inherent value if packaged effectively. This conviction became the foundation for the programs he would later create, including OfferPreneur™ and Published in 90.
His website, www.petersonherard.com, now serves as a hub where aspiring authors and entrepreneurs can explore these programs and learn more about his approach.
The Birth of Published in 90
Peterson’s flagship program, Published in 90, emerged as a bridge between personal storytelling and business strategy. Designed for men and women who have endured life’s hardships, the program helps them transform their experiences into books that generate impact, income, and legacy — all without writing a word themselves or relying on Ai.
This approach not only challenges conventional publishing but also redefines what it means to leverage personal history in entrepreneurship. By turning adversity into assets, Peterson is proving that the most powerful business cards are often written from lived experiences.
Lessons Along the Way
Peterson is open about the lessons he’s carried forward from his own career shift. Fear, he believes, is not a warning sign but an indicator of growth. Clarity, rather than constant hustle, is the key to sustainable success. And perhaps most importantly, legacy is built not only through financial milestones but through the stories we choose to tell and the people we empower along the way.
Peterson shares more through his YouTube channel, offering reflections on entrepreneurship, storytelling, and transformation.
Looking Ahead
Peterson’s short-term vision is to see Published in 90 become the number-one program for aspiring authors and visionaries. Long term, he envisions becoming a household name in publishing and personal transformation, hosting large-scale events that bring people together through the shared power of story.